Do Not Publicize Our Link!
Publicize your own site, not ours, on posters and in emails. There are a few things that go wrong when you send your patrons directly to the webstore, instead of to your own page.
- The webstore has no room for information about your show that is not directly related to ticketing. So your patrons should always go to your site first, or else they may be short of important information.
- If you search the web for the name of your program, your site will likely come up. But if a patron remembers our name and searches for our site, they will get to a page that assumes they are a school and encourages them to sign up to sell tickets. That results in a confusing email exchange with us. Sometimes they use our fallback search utility and end up buying tickets to e.g., Shrek in Florida instead of Maryland. Then we have to reverse the charge and cancel the order.
- Patrons can bookmark your page and go back for the entire time their child is in your school. People should type as little as possible on the web—typos cannot be prevented.
If you are not able to post enough information about your events on your own site, you may want to use the new Seat Yourself landing page to have your patrons see a brief message before proceeding to the main shopping page. Here is a direct link to the documentation on that feature.